Probing Beyond Standard Model Physics with Elelctroweak Penguin B Decays

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Latest experimental progress is reviewed on the searches for physics beyond the Standard Model using the radiative and electroweak penguin decays of B mesons. This review covers inclusive and exclusive measurements of the b --> s gamma, b --> d gamma and b --> s l+ l- processes, including the first observation of B --> K l+ l- and the first attempt to measure the inclusive B --> X(s) l+ l- branching fraction.
Invited talk at the XXII Physics in Collisions Conference (PIC02), Stanford, Ca, USA, June 2002, 11 pages, LaTeX, 5 eps figures. PSN THAT03

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