Value of Usage and Seller's Listing Behavior in Internet Auctions

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dc.creatorPark, Sangin
dc.date2001-09-24
dc.date.accessioned2026-07-07T03:17:39Z
dc.date.available2026-07-07T03:17:39Z
dc.descriptionIn this paper, we aim to empirically examine the value of website usage and sellers' listing behavior in the two leading Internet auctions sites, eBay and Yahoo!Auctions. The descriptive data analysis of the seller's equilibrium listing behavior indicates that a seller's higher expected auction revenue from eBay is correlated with a lager number of potential bidders measured by website usage per listing. Our estimation results, based on the logarithm specifications of sellers' expected auction revenues and potential bidders' website usage, show that in a median case, (i) 1 percent increase of the unique visitors (page views) per listed item induces 0.022 (0.007) percent increase of a seller's expected auction revenue; and (ii) 1 percent increase of sellers' listings induces 1.99 (4.74) percent increase of the unique visitors (page views). Since increased expected auction revenues will induce more listings, we can infer positive feedback effects between the number of listings and website usage. Consequently, Yahoo!Auctions, which has substantially less listings, has greater incentives to increase listings via these feedback effects which are reflected in its fee schedules.
dc.description29th TPRC Conference, 2001
dc.identifierhttps://arxiv.org/abs/cs/0109088
dc.identifierhttp://arxiv.org/abs/cs/0109088
dc.identifier.urihttp://salesiana.dossiersoluciones.com/handle/123456789/30803
dc.subjectComputers and Society
dc.subjectK.4.m Miscellaneous
dc.titleValue of Usage and Seller's Listing Behavior in Internet Auctions
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