The factorization in exclusive B decays: a critical look

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I review the theoretical ideas and concepts along the line of factorization in the exclusive B decays. In order to understand the naive factorization, the effective field theories and the perturbative method of QCD are introduced and developed. We focus our discussions on the large energy effective theory, the QCD factorization approach and the soft-collinear effective theory.
Talk at (or Contribution to) the International Workshop on QCD: QCD@Work 2003 - Conversano (Italy) 14-18 June 2003 (eConf C030614). 6 pages

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