Simrank++: Query rewriting through link analysis of the click graph
| dc.creator | Antonellis, Ioannis | |
| dc.creator | Garcia-Molina, Hector | |
| dc.creator | Chang, Chi-Chao | |
| dc.date | 2007-12-04 | |
| dc.date.accessioned | 2026-07-07T08:47:13Z | |
| dc.date.available | 2026-07-07T08:47:13Z | |
| dc.description | We focus on the problem of query rewriting for sponsored search. We base rewrites on a historical click graph that records the ads that have been clicked on in response to past user queries. Given a query q, we first consider Simrank as a way to identify queries similar to q, i.e., queries whose ads a user may be interested in. We argue that Simrank fails to properly identify query similarities in our application, and we present two enhanced version of Simrank: one that exploits weights on click graph edges and another that exploits ``evidence.'' We experimentally evaluate our new schemes against Simrank, using actual click graphs and queries form Yahoo!, and using a variety of metrics. Our results show that the enhanced methods can yield more and better query rewrites. | |
| dc.description | Available via http://dbpubs.stanford.edu/pub/2007-32 | |
| dc.identifier | https://arxiv.org/abs/0712.0499 | |
| dc.identifier | http://arxiv.org/abs/0712.0499 | |
| dc.identifier.uri | http://salesiana.dossiersoluciones.com/handle/123456789/143518 | |
| dc.subject | Digital Libraries | |
| dc.subject | Databases | |
| dc.subject | Information Retrieval | |
| dc.title | Simrank++: Query rewriting through link analysis of the click graph | |
| dc.type | text |