Introduction to statistical physics of media processes: Mediaphysics
| dc.creator | Kuznetsov, Dmitri V. | |
| dc.creator | Mandel, Igor | |
| dc.date | 2005-06-29 | |
| dc.date | 2005-06-30 | |
| dc.date.accessioned | 2026-07-07T05:55:15Z | |
| dc.date.available | 2026-07-07T05:55:15Z | |
| dc.description | Processes of mass communications in complicated social or sociobiological systems such as marketing, economics, politics, animal populations, etc. as a subject for the special scientific discipline - "mediaphysics" - are considered in its relation with sociophysics. A new statistical physics approach to analyze these phenomena is proposed. A keystone of the approach is an analysis of population distribution between two or many alternatives: brands, political affiliations, or opinions. Relative distances between a state of a "person's mind" and the alternatives are measures of propensity to buy (to affiliate, or to have a certain opinion). The distribution of population by those relative distances is time dependent and affected by external (economic, social, marketing, natural) and internal (mean-field influential propagation of opinions, synergy effects, etc.) factors, considered as fields. Specifically, the interaction and opinion-influence field can be generalized to incorporate important elements of Ising-spin based sociophysical models and kinetic-equation ones. The distributions were described by a Schrodinger-type equation in terms of Green's functions. The developed approach has been applied to a real mass-media efficiency problem for a large company and generally demonstrated very good results despite low initial correlations of factors and the target variable. | |
| dc.description | 12 pages, 7 figures | |
| dc.identifier | https://arxiv.org/abs/physics/0506217 | |
| dc.identifier | http://arxiv.org/abs/physics/0506217 | |
| dc.identifier.uri | http://salesiana.dossiersoluciones.com/handle/123456789/87221 | |
| dc.subject | Physics and Society | |
| dc.subject | Soft Condensed Matter | |
| dc.title | Introduction to statistical physics of media processes: Mediaphysics | |
| dc.type | text |