Bid Optimization for Internet Graphical Ad Auction Systems via Special Ordered Sets

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dc.creatorWiggins, Ralphe
dc.creatorTomlin, John A.
dc.date2007-06-26
dc.date.accessioned2026-07-07T08:12:29Z
dc.date.available2026-07-07T08:12:29Z
dc.descriptionThis paper describes an optimization model for setting bid levels for certain types of advertisements on web pages. This model is non-convex, but we are able to obtain optimal or near-optimal solutions rapidly using branch and cut open-source software. The financial benefits obtained using the prototype system have been substantial.
dc.identifierhttps://arxiv.org/abs/0706.3865
dc.identifierhttp://arxiv.org/abs/0706.3865
dc.identifier.urihttp://salesiana.dossiersoluciones.com/handle/123456789/132468
dc.subjectDiscrete Mathematics
dc.titleBid Optimization for Internet Graphical Ad Auction Systems via Special Ordered Sets
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