Household-Specific Regressions Using Clickstream Data

dc.creatorGoldfarb, Avi
dc.creatorLu, Qiang
dc.date2006-09-08
dc.date.accessioned2026-07-07T08:08:10Z
dc.date.available2026-07-07T08:08:10Z
dc.descriptionThis paper makes three contributions: (1) the paper provides a better understanding of online behavior by showing the main drivers of Internet portal choice, (2) the rich data allow for a deeper understanding of brand substitution patterns than previously possible and (3) the paper introduces a wider statistics community to a new data opportunity and a recently developed method.
dc.descriptionPublished at http://dx.doi.org/10.1214/088342306000000150 in the Statistical Science (http://www.imstat.org/sts/) by the Institute of Mathematical Statistics (http://www.imstat.org)
dc.identifierhttps://arxiv.org/abs/math/0609226
dc.identifierhttp://arxiv.org/abs/math/0609226
dc.identifierStatistical Science 2006, Vol. 21, No. 2, 247-255
dc.identifierdoi:10.1214/088342306000000150
dc.identifier.urihttp://salesiana.dossiersoluciones.com/handle/123456789/131173
dc.subjectStatistics Theory
dc.titleHousehold-Specific Regressions Using Clickstream Data
dc.typetext

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