Rare B decays at LHCb

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Rare loop-induced decays are sensitive to New Physics in many Standard Model extensions. In this paper we discuss the potential of the LHCb experiment to very rare $\mathrm{B_s} \to μ^+ μ^-$ decays, radiative penguin $\mathrm{b \to s}γ$ decays and electroweak penguin $\mathrm{b \to s\ell\ell}$ decays. The experimental strategies and the expected sensitivities are presented.
Submitted for the SUSY07 proceedings, 4 pages, LaTeX, 3 figures

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