2026-07-072026-07-07http://salesiana.dossiersoluciones.com/handle/123456789/32697A general-audience introduction to the area of "sentiment analysis", the computational treatment of subjective, opinion-oriented language (an example application is determining whether a review is "thumbs up" or "thumbs down"). Some challenges, applications to business-intelligence tasks, and potential future directions are described.2 pagesComputation and LanguageI.2.7text