2026-07-072026-07-07http://salesiana.dossiersoluciones.com/handle/123456789/32350This paper considers the move toward and potential of building online communities, with a particular focus on the museum sector. For instance, the increase in the use of `personalized' toolkits that are becoming an integral part of the online presence for learning organizations, like museums, can provide a basis for creating and sustaining communities. A set of case studies further illustrates working examples of the ways in which personalization and specific tools are developing collaborative spaces, community channels and group interactions.(15 pages, 1 figure)Computers and SocietyDigital LibrariesH3.5; H3.7; H4.3; H5.2; H5.3; K3.1; K.4.0The Building of Online Communities: An approach for learning organizations, with a particular focus on the museum sectortext