2026-07-072026-07-07http://salesiana.dossiersoluciones.com/handle/123456789/191965I review recent work toward constructing, via five-dimensional holographic duals, four-dimensional theories in which spin-2 states (gravitons) are emergent. The basic idea is to extend to gravity model-building the applications of holographic duality to phenomenology construction.14 pages, 1 figure. Invited review for Modern Physics Letters A. Journal version; minor typos correctedHigh Energy Physics - TheoryHigh Energy Physics - Phenomenologytext