2026-07-072026-07-07http://salesiana.dossiersoluciones.com/handle/123456789/151273Grice's maxims of conversation [Grice 1975] are framed as directives to be followed by a speaker of the language. This paper argues that, when considered from the point of view of natural language generation, such a characterisation is rather misleading, and that the desired behaviour falls out quite naturally if we view language generation as a goal-oriented process. We argue this position with particular regard to the generation of referring expressions.LaTeX file, needs aaai.sty (available from the cmp-lg macro library). This paper was presented at the 1996 AAAI Spring Symposium on Computational Models of Conversational ImplicatureComputation and Languagetext